Form of Bias | Definition |
Escalation of commitment | Tendency for an individual to make decisions that persist in pursuing a failing course of action. |
Mythical fixed-pie beliefs | Tendency to see negotiation as a zero-sum or win-lose situation with parties’ interests diametrically opposed. |
Anchoring and adjustment | Being overly influenced by a standard or reference point (an anchor) and failing to make adjustments from it. |
Issue framing and risk | Tendency to be unduly influenced by the positive or negative frame through which risks are perceived. |
Information availability | Tendency to overweight information that is easily recalled or otherwise readily available at the expense of information that is critical but less salient. |
The winner’s curse | Tendency to settle quickly on an outcome and then feel discomfort about a negotiation win that comes too easily. |
Negotiator overconfidence | Tendency to believe that one’s ability to be correct or accurate is greater than is actually the case. |
The law of small numbers | Tendency to draw inappropriate conclusions based on small data samples or a small number of examples. |
Self-serving biases | Tendency to make attributions about causes of behavior that are self-serving (take personal credit for successes, blame aspects of the situation for negative results). |
Endowment effect | Tendency to inflate the value of something you own or have in your possession. |
Ignoring others’ cognitions | Failure to consider the other party’s thoughts and perceptions, inhibiting an accurate understanding of their interest and goals. |
Reactive devaluation | Placing less value on concessions made by the other simply because the other party offered them. |
22.9.19
Cognitive Biases in Negotiation Defined
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