Leadership Communication - Contents - 4e

·  Copyright

·  About the Author

·  Preface

·  Acknowledgments

·  SECTION ONE CORE LEADERSHIP COMMUNICATION

·  Chapter 1 What Is Leadership Communication?

·  Identifying Leadership

·  Connecting Leadership to Communication

·  Defining Communication

·  Defining Leadership Communication

·  Applying the Leadership Communication Framework

·  Core Communication

·  Group and Organizational Communication

·  Projecting a Positive Leadership Ethos

·  Defining Ethos

·  Projecting a Positive Ethos

·  Connecting Ethos to Audience Motivation

·  Connecting Ethos and Ethics

·  Being an Ethical Leader

·  Making Ethical Decisions

·  Application 1.1 Assessing Leadership Communication Abilities and Establishing an Improvement Plan

·  Application 1.2 A Question of Ethics

·  Application 1.3 Defining Transformational Leadership: A Communication Profile

·  Chapter 2 Leadership Communication Purpose, Strategy, and Structure

·  Establishing a Clear Purpose

·  Clarifying the Purpose

·  Connecting Thinking and Communicating

·  Determining Communication Strategy

·  Considering the Context

·  Using a Strategy Framework

·  Analyzing Audiences

·  By Expertise or Community of Practice

·  By Decision-Making Style

·  By Medium

·  By Organizational Context

·  Organizing Communication Effectively

·  Selecting Organizational Devices

·  Using the Pyramid Principle

·  Creating a Storyboard

·  Application 2.1 Case Study: Superior Foods

·  Application 2.2 Case Study: Spree Cruise Lines

·  Application 2.3 Using the Pyramid Principle to Organize an Argument

·  Chapter 3 The Language of Leaders

·  Finding Examples of Leadership Communication in the World Around Us

·  Achieving a Positive Ethos through Tone and Style

·  How Style Can Impact Audiences

·  Determining Our Own Style

·  Using the Language of Influence

·  Communicating Concisely But Not Too Concisely

·  Communicating Directly and Forcefully

·  Making Communication Memorable and Persuasive

·  Writing for Social Media: Additional Considerations

·  Following the Language Rules that Matter

·  Editing and Proofreading Techniques

·  Application 3.1 Rhetorical Analysis of a Transformational Leader’s Communication

·  Application 3.2 Passive Voice

·  Application 3.3 Conciseness

·  Application 3.4 Parallelism

·  Application 3.5 Use of Language Overall

·  Chapter 4 Using Social Media and Creating Other Leadership Correspondence

·  Selecting the Most Effective Communication Medium

·  Organizing E-Communication and Other Correspondence Coherently

·  Openings

·  Salutations—Yes or No?

·  Closings

·  Formatting E-Communication and Other Correspondence

·  Layout

·  Spacing and Alignment

·  Font Type, Size, and Treatment

·  Headings

·  Lists

·  Creating and Using Social Media Effectively

·  Creating and Maintaining a Professional Blog

·  Creating a Microblog (Twitter) Plan

·  Linking with LinkedIn

·  E-mails

·  A Few Additional Guidelines for Text Messages

·  Legal Issues of E-Communication

·  Application 4.1 E-Mail Subject Line Exercise

·  Application 4.2 Case Study: PetroCo Refinery

·  Application 4.3 Creating a Twitter Plan

·  Chapter 5 Creating Leadership Documents and Reports

·  Reviewing the Most Common Types of Documents and Reports

·  Organizing the Content Logically and According to Audience

·  Opening with Power

·  Developing with Reason—The Body or Discussion Section

·  Closing with Grace

·  Including the Expected Contents in a Formal Full-Length Report

·  Handling of Exhibits in Reports

·  Using Research Information in Reports

·  Progress Reports

·  Proposals

·  Executive Summaries

·  Abstracts

·  Formatting for Accessibility and Appearance

·  Layout

·  Spacing and Alignment

·  Font Type and Size